I just learned from "The New York Times " that IBM introduced Lotus Connections, a set of "social software dedicated to the business world .
IBM's intent is to exploit the typical characteristics of social networks like MySpace " to unlock the latent expertise in an organization " or to "unlock" those latent capacity within ' company, which today can hardly manifest itself openly.
Employees in this ideal world will be able to create virtual environments within which you can exchange ideas with other colleagues and thus contribute to increased productivity.
As you know many companies have already expressed interest in social media, especially towards the blog, and the goal of IBM is actively respond this trend by offering a suite that includes all the main instruments of type "social" and not just the blog, Lotus Connections is in fact composed of five components: activities, communities, bookmarking system, management of profiles and blogs.
Lotus Connections should have been presented yesterday in Orlando, Florida but now it seems not much came out.
As usual rest, well at least :-) I'll stay, waiting for future developments.
UPDATE
Link to the event in which Lotus Connections was presented: Lotusphere 2007. In the upper right corner you will find the link that leads to the page dedicated to Lotus Connections
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