Wednesday evening on the train I started to browse 24 minutes fell into my eye immediately on page 6 on the new logo for the Italian tourism by Prodi and Rutelli: the code where it is in the italic black with red dot and green stylized t remember the shape of the peninsula. It will be professional bias, but now I try to imagine using this new logo in various contexts, and I wonder if the document that describes the design and how to use the logo has been designated as the mandatory use of white background, so you always have the effect of the colors of the flag, or if it was actually suggested the use this logo on different backgrounds ... I would be curious to see the document (because the logo has been designed to present a document is not it?) but I understand that a request can be a bit 'risky ;-) avert their eyes from the picture Rutelli holding the card depicting the logo (but Prodi has had to face the whole time of submission? okay ... I go back to the topic) and I read the little article:
Un nuovo logo per l’Italia: una grande It, […], accompagnato dalla scritta “ L’Italia lascia il segno ”.Mi perdoni chi ha partorito il claim ma ho sorriso perché nella mia testolina un po’ complicata l’immagine del segno è stata associata ad una bella cicatrice sul viso, sì di coloro che proveranno a non accettare questo nuovo logo.
Ok, suona un tantino un po’ eccessivo, ma vedo questo nuovo simbolo, che dovrebbe rappresentare a livello mondiale il nostro paese, come un’imposizione. Non so, forse sto esagerando, ma io non sono molto sicura di voler essere rappresentata da quel segno. Forse risulterò un po’ audace but this should not be a choice that lies Italians?
Then who knows, maybe you will be short lived, after all, the new logo is just the tip of an iceberg that threatens to melt quickly: you have seen the long-awaited site www.italia.it ? If, as expected, you will want to vent your discontent I suggest you do here after reading the thorough analysis of Henry , aka Cato!
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